Brand Context Protocol

What Brand Context Protocol is

Brand Context Protocol (BCP) converts brand guidelines into structured JSON that tools, AI agents, and platforms can read and enforce. It checks content for tone, visual rules, claims, and policies before publication. Brand X-Ray scans a website and public social signals, then reports coherence across visual, verbal, and presence dimensions; a scan does not require signup. Published changes are versioned with changelogs, and teams can roll back to earlier versions. API keys can be limited by permission and brand section, monitored by usage, and revoked. Through MCP clients, BCP provides tools for retrieving brand context, evaluating and rewriting text, assessing designs, analyzing images, and evaluating documents. Its Global Policy Library covers more than 38 marketing tactics and 15 claim types, with options to allow, warn, escalate, or block. Listed connections include Claude Desktop, ChatGPT, Slack, Zendesk, and Canva; the Canva app is in review, with early access available. The open standard is free to use. BCP’s privacy policy says website text collected for analysis is sent to OpenAI and scan results are retained indefinitely; account holders can request deletion by email.