Beu
Beu is a booking platform and business management system for hair, beauty, and barbering businesses, alongside an app for their clients.
What Beu is
Beu is a booking platform and business management system for hair, beauty, and barbering businesses, alongside an app for their clients. It is designed for salons, barbershops, and beauty businesses with employed, self-employed, or mixed teams. Beu charges a flat monthly fee with no commission on bookings, and can split payments automatically across multiple bank accounts. Payment options include card readers, contactless payments, online bookings, Apple Pay and Link, saved cards, payment links, deposits, no-show charges, Klarna, and Clearpay. The platform also includes email and SMS campaigns, automations, audience segmentation, and delivery tracking. Business tools include reception mode with a PIN, stock management, digital forms, product sales, and cloud access from any device. Beu lists six AI assistants for areas such as finance, marketing, reception, social, booking, and chat, with some marked beta or coming soon. Solo costs £20.75 a month billed annually; Business costs £49.92 a month billed annually. Standard UK card processing is 1.25% + 20p per transaction; Amex and international rates may vary.
Good
- No commission on bookings
- Automatically splits payments across bank accounts
- Email and SMS campaign automation
- Includes client apps for iOS and Android
Watch out
- No free plan
- Solo costs £20.75 a month billed annually
- Standard UK card processing is 1.25% + 20p per transaction
Who it suits
Beu suits salons, barbershops, and beauty businesses with employed, self-employed, or mixed teams. It may also fit businesses seeking booking, payment, and marketing tools in one platform.
Verdict
Beu brings booking, business management, payment handling, and marketing tools together for beauty and barbering businesses. Consider the annual plan cost and separate card processing fees when assessing fit.
Plans and prices
From Beu's own pricing page, checked 1 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Solo | £20.75 a month | Unlimited bookings · Online booking page · Client apps (iOS & Android) · Automated reminders · No-show protection & deposits · Marketing (email + SMS) · AI business insights · Payment processing · £249 billed annually · Save £51 |
| Business | £49.92 a month | Everything in Solo · Unlimited employed staff, no extra cost · Automatic commission splits · Split payments to multiple accounts · Staff performance reporting · Role permissions & fee controls · Marketing ownership by role · Self-employed add-on +£5/mo per self-employed · £599 billed annually · Save £109 |
The facts
Each one read from Beu's own pages, with the date it was checked.
What it does
- AI assistants
- Beu lists six AI assistants covering finance, marketing, receptionist, social, booking and chat, with some marked beta or coming soon.checked 1 Oct 2026
- Business tools
- Beu includes reception mode with a PIN, stock management, digital forms, product sales and cloud access from any device.checked 1 Oct 2026
- Card processing fee
- Beu lists standard UK card rates of 1.25% + 20p per transaction, with Amex and international cards potentially varying.checked 1 Oct 2026
- Data sharing
- Beu says it never sells personal data and shares it only with businesses, payment and messaging providers, infrastructure hosts and other service providers needed to run the service.checked 1 Oct 2026
- Marketing
- Beu provides AI-generated email and SMS campaigns, automations, audience segmentation and delivery tracking.checked 1 Oct 2026
- Payment data handling
- Stripe processes card payments for Beu and Beu says it does not store full card numbers on its servers.checked 1 Oct 2026
- Payment methods
- Beu supports card reader payments, contactless, online bookings, Apple Pay and Link, saved cards, payment links, deposits, no-show charges, Klarna and Clearpay.checked 1 Oct 2026
- Payment splitting
- Beu automatically splits payments to multiple bank accounts for employed and self-employed staff.checked 1 Oct 2026
- Product purpose
- Beu is a booking platform and business management system for hair, beauty and barbering businesses, with an app for clients who book with them.checked 1 Oct 2026
- Security
- Beu states that it uses encryption in transit and at rest, access controls, secure Stripe payment processing and regular security reviews.checked 1 Oct 2026
- SMS allowance
- Business accounts include 100 free SMS per week and self-employed profiles include 20 SMS per week.checked 1 Oct 2026
- Target customers
- Beu is built for salons, barbershops and beauty businesses with employed, self-employed or mixed teams.checked 1 Oct 2026
- Zero commission
- Beu charges zero commission on bookings and uses a flat monthly fee without per-booking fees.checked 1 Oct 2026
The company
- Headquarters
- Kington, Herefordshire, England, UKchecked 28 Sep 2026
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