Bellafy
Bellafy gives beauty clinics a branded Progressive Web App for clients and a dashboard for managing appointments and business tasks.
What Bellafy is
Bellafy gives beauty clinics a branded Progressive Web App for clients and a dashboard for managing appointments and business tasks. Clients can book online at any time, while clinics manage appointments in the dashboard. A clinic can apply its colors, logo, name, and domain to its client app, then offer loyalty points, redeemable rewards, session bundles, and service packages. Bellafy supports push notifications and automatic appointment reminders. Payments are processed through Stripe; the refund policy states a 3.49% platform commission on each Stripe Connect transaction between a clinic and an end user. Bellafy says it does not store full card numbers on its servers. Account settings include two-factor authentication, active session management, and login history. The service focuses on beauty businesses such as salons, spas, barbershops, tattoo studios, and piercing shops. A 21-day trial is listed; there is no free plan.
Good
- Branded client app with clinic colors, logo, name, and domain
- Online booking available 24/7
- Supports rewards and service packages
- Appointment reminders and push notifications
- Account settings include two-factor authentication
Watch out
- No free plan
- Starter allows one concurrent appointment
- Starter caps appointments at 150 per month
- 3.49% commission on each Stripe Connect transaction
Who it suits
Bellafy suits beauty clinics and related businesses that want branded client booking, appointment management, reminders, and loyalty features. Its listed audience includes salons, barbershops, nail salons, spas, massage shops, tattoo studios, and piercing shops.
Verdict
Bellafy combines branded client booking with appointment management and loyalty tools for beauty businesses. Clinics should account for the paid plans and the stated transaction commission when considering it.
Plans and prices
From Bellafy's own pricing page, checked 8 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | $69 a month | 1 concurrent appointment · Up to 150 appointments/month · Basic app design and dashboard · Annual billing; page says save $168/year |
| Pro | $129 a month | 3 concurrent appointments · Up to 500 appointments/month · Advanced app design and dashboard · Annual billing; page says save $360/year |
| Enterprise | $179 a month | 6 concurrent appointments · Unlimited appointments · Advanced app design and dashboard · Annual billing; page says save $480/year |
The facts
Each one read from Bellafy's own pages, with the date it was checked.
What it does
- Audience
- Bellafy describes itself as focused on beauty clinics and lists salons, barbershops, nail salons, spas, saunas, tanning salons, massage shops, tattoo studios, and piercing shops.checked 8 Oct 2026
- Booking
- Clients can book online 24/7, and clinics manage appointments from their dashboard.checked 8 Oct 2026
- Data handling
- Bellafy says it does not sell personal information and does not use end-user personal information for its own marketing.checked 8 Oct 2026
- Loyalty
- The product offers loyalty points and redeemable rewards for clients.checked 8 Oct 2026
- Packages
- Clinics can sell session bundles or service packages through the client app.checked 8 Oct 2026
- Payment commission
- The refund policy states that Bellafy charges a 3.49% platform commission on each Stripe Connect transaction between a clinic and an end user.checked 8 Oct 2026
- Payments
- Payments to clinics are processed through Stripe, and the privacy policy says Bellafy does not store full card numbers on its servers.checked 8 Oct 2026
- Product
- Bellafy provides beauty clinics with a branded Progressive Web App for clients and a dashboard for managing the business.checked 8 Oct 2026
- Reminders
- Bellafy supports push notifications and automatic appointment reminders.checked 8 Oct 2026
- Security
- Account settings include two-factor authentication, active session management, and login history.checked 8 Oct 2026
- Support
- Bellafy says typical support response time is 24 hours; the plans list support within 24–48 hours for Starter and under 24 hours for Pro and Enterprise.checked 8 Oct 2026
Where it runs
- Branded app
- Clinics can use their own colors, logo, name, and domain in the client app.checked 8 Oct 2026
The company
- Ownership
- Bellafy says it is bootstrapped and independent, with one founder building full-time and no external investors.checked 8 Oct 2026
