Authic
Authic is a loyalty platform for businesses that want to offer customers a branded app.
What Authic is
Authic is a loyalty platform for businesses that want to offer customers a branded app. Businesses can set the app’s colors, logos, images, and text, and Authic publishes it under the business name on the App Store and Google Play. Programs can reward referrals, repeat visits, reviews, social engagement, and questionnaire responses, with options for challenges, tiers, rewards, and notifications. Its Loyalty API can track points for bookings, purchases, and check-ins, and connect rewards to webshops. Listed integration categories include online booking, e-commerce, customer management, email marketing, POS, and customer data platforms; custom integrations are also available. An analytics dashboard shows member growth, visit frequency, spend, and reward redemptions. Businesses can offer multiple paid membership plans with their own prices and benefits, with recurring payments powered by Stripe. Authic serves sports and wellness businesses, including clinics, salons, restaurants, and clubs. Pricing is on request; fees are set in customer agreements and charged monthly or yearly, with possible additional charges for services or features.
Good
- App can use a business’s own branding
- Rewards cover referrals, visits, reviews, and engagement
- API tracks points for bookings, purchases, and check-ins
- Dashboard reports member growth and reward redemptions
- Supports paid memberships with recurring Stripe payments
Watch out
- Pricing is available on request
- Fees may include extra charges for services or features
- Fees are agreed in a customer agreement
Who it suits
Authic suits sports and wellness businesses such as clinics, salons, restaurants, and clubs that want a branded loyalty app. It may also suit businesses that want paid memberships or loyalty points tracked through bookings, purchases, and check-ins.
Verdict
Authic combines a branded customer app with loyalty tools, integrations, analytics, and paid memberships. Businesses should request pricing and confirm fees for their required services and features.
Plans and prices
From Authic's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Custom Authic service | Priced on request | Additional services or features may cost extra · Fees exclude VAT · Contact vendor; monthly or yearly fees agreed in contract |
| Custom pricing | Priced on request | Fees are agreed in the customer agreement; monthly or yearly fees; additional services or features may cost extra |
The facts
Each one read from Authic's own pages, with the date it was checked.
What it does
- Analytics
- Analytics dashboards cover member growth, visit frequency, spending, redemptions, churn, activity and tier progression.checked 15 Oct 2026
- API
- The Loyalty API connects bookings, purchases, check-ins, customer data and reward events to external systems, with webhook confirmations.checked 15 Oct 2026
- Audience
- Authic describes its platform as serving sports and wellness businesses, including clinics, salons, restaurants, and clubs.checked 30 Sep 2026
- Brand customization
- The app supports changing colors, logos, images and text to match a business brand.checked 15 Oct 2026
- Challenges
- The dashboard supports transactional, engagement and referral challenges with participation tracking, limits, schedules and points or reward prizes.checked 15 Oct 2026
- Commercial terms
- Authic's terms say fees are agreed in the customer agreement, are charged monthly or yearly, and may include separate charges for additional services or features.checked 30 Sep 2026
- Custom integrations
- Authic says it can build custom integrations for partners who need something beyond its listed integration categories.checked 30 Sep 2026
- Documentation
- A public GitBook product guide covers setup, app customization, earning and redeeming points, customer data and additional features.checked 15 Oct 2026
- Funding
- Crunchbase lists Authic Labs as a private seed-stage company with five investors including Angelwise and SeedBlink.checked 15 Oct 2026
- Funding amount report
- CB Insights reports $3.8 million total funding and a $2.1 million seed VC round dated June 1, 2024.checked 15 Oct 2026
- Integrations
- Authic describes integration categories for online booking, ecommerce, customer-management systems, email marketing, POS and customer-data platforms, and offers custom integrations.checked 15 Oct 2026
- Launch time
- Authic says most customers launch their loyalty program within 48 hours with onboarding help.checked 15 Oct 2026
- Leaderboards
- Monthly competitions can rank members by points, minutes played or referrals and automatically reward the top three before resetting.checked 15 Oct 2026
- Licence
- The terms grant a limited, non-exclusive, non-transferable use licence and reserve intellectual-property ownership to Authic or its licensors, so the service is proprietary rather than open source.checked 15 Oct 2026
- Limit: review coverage
- Capterra shows an overall rating of 0.0 based on 0 user reviews, leaving little independent evidence there.checked 15 Oct 2026
- Loyalty API
- Authic says its Loyalty API can automatically track points for bookings, purchases, and check-ins and connect rewards to webshops.checked 30 Sep 2026
- Loyalty features
- The homepage describes referral, repeat-visit, review, social-media engagement, and questionnaire rewards, plus challenges, rewards, tiers, and notifications.checked 30 Sep 2026
- No-code publishing
- Authic says apps can be configured from its dashboard without development work and dashboard changes appear in the app immediately.checked 15 Oct 2026
- Notable news
- Silicon Canals reported on July 18, 2023 that Authic Labs raised an undisclosed seed round from Angelwise, Rockstart, Graduate Entrepreneur Fund and SeedBlink.checked 15 Oct 2026
The company
- Company
- Authic's about page identifies Wouter Kloosterman and Lemar Bachtiar as its founders and says they started Authic to help businesses build branded loyalty programs.checked 30 Sep 2026
- Company facts
- LinkedIn lists Authic Labs as founded in 2021, headquartered in Amsterdam and employing 11–50 people.checked 15 Oct 2026
- Company legal identity
- The legal entity is Authic Labs B.V., registered in Amsterdam under Dutch law with Chamber of Commerce number 85539600.checked 15 Oct 2026
- Company scale claim
- Authic’s About page claims more than 250 business customers and over two million customers engaged monthly.checked 15 Oct 2026
- Headquarters
- Amsterdam, Netherlandschecked 28 Sep 2026
