Amazon Nova Reel
Amazon Nova Reel generates video from English text prompts and optional reference images through Amazon Bedrock.
What Amazon Nova Reel is
Amazon Nova Reel generates video from English text prompts and optional reference images through Amazon Bedrock. It produces 1280×720 video at 24 frames per second in six-second increments, up to two minutes long. Users can create a sequence from one prompt or set prompts and optional images for individual shots; automated multi-shot prompts can contain up to 4,000 characters but cannot include an image. Text prompts can also direct camera motion.
Video jobs run asynchronously and save their results to an Amazon S3 bucket chosen by the customer. Nova Reel 1.1 is listed for US East (N. Virginia), while version 1.0 is listed for N. Virginia, Ireland, and Tokyo. AWS lists the model as legacy with an end-of-life date of September 30, 2026. There is no free plan or free trial, and pricing starts at $0.01. Fine-tuning and provisioned throughput are unavailable. The model does not produce audio or 3D content, and coherent on-screen text is not expected. Its safety filters cannot be changed or disabled, and the generated videos include an invisible watermark; version 1.1 adds C2PA Content Credentials.
Good
- Accepts text prompts and optional reference images
- Supports single-prompt or shot-by-shot multi-shot generation
- Prompt text can specify camera motion
- Offers API access through Amazon Bedrock
Watch out
- No free plan or free trial
- Supports English prompts only
- Does not generate audio or 3D content
- Nova Reel is marked legacy with a 2026 end-of-life date
Who it suits
Nova Reel may suit enterprise creative teams producing advertising, branding, product design, or social media video from English prompts. It is a fit for workflows that can use asynchronous jobs and save results to Amazon S3.
Verdict
Nova Reel provides prompt-based video generation with optional reference images and shot-level control. Its legacy status, English-only prompts, and lack of audio or 3D output are important constraints to weigh.
The facts
Each one read from Amazon Nova Reel's own pages, with the date it was checked.
What it does
- Access
- AWS says customers can use Nova Reel through the Amazon Bedrock console and API.checked 7 Oct 2026
- AI avatars
- Nochecked 22 Sep 2026
- API access
- Yeschecked 22 Sep 2026
- Async jobs
- Video generation runs asynchronously and saves the result to an Amazon S3 bucket specified by the customer.checked 7 Oct 2026
- Camera motion
- Amazon describes Nova Reel as supporting camera motion controls through text prompts.checked 7 Oct 2026
- Data handling
- AWS says Bedrock inputs and outputs are not used to train Bedrock models, including Amazon Nova Reel.checked 7 Oct 2026
- Image-to-video
- Yeschecked 22 Sep 2026
- Integration
- Video generation runs asynchronously through Amazon Bedrock Runtime and writes results to a specified Amazon S3 bucket.checked 7 Oct 2026
- Intended users
- AWS describes Nova Reel as designed for enterprise creative workflows such as advertising, branding, product design, and social media.checked 7 Oct 2026
- Known limitations
- The service card says Nova Reel does not support audio or 3D content and users should not expect coherent on-screen text.checked 7 Oct 2026
- Language limit
- Nova Reel currently supports video generation from English prompts.checked 7 Oct 2026
- Language support
- The service card says Nova Reel supports video generation from English prompts.checked 7 Oct 2026
- Lifecycle
- The Amazon Bedrock model card lists Nova Reel as legacy with an end-of-life date of September 30, 2026.checked 7 Oct 2026
- Manual storyboarding
- Manual multi-shot generation lets users specify a text prompt and optional image for each six-second shot.checked 7 Oct 2026
- Maximum resolution
- 720pchecked 22 Sep 2026
- Maximum video length
- 2checked 22 Sep 2026
- Multi-shot
- Nova Reel 1.1 supports multi-shot videos with a single prompt or custom prompts for individual shots.checked 7 Oct 2026
- Multi-shot generation
- Automated multi-shot generation accepts prompts up to 4,000 characters and does not accept an input image.checked 7 Oct 2026
- No fine-tuning
- The model page lists fine-tuning and provisioned throughput as unavailable.checked 7 Oct 2026
- Output limits
- Nova Reel does not currently support audio or 3D content, and users should not expect coherent on-screen text in generated videos.checked 7 Oct 2026
- Privacy
- AWS says Amazon Bedrock does not store or review Nova Reel prompts or outputs, share them between customers or with third-party model providers, or use them to train Bedrock models.checked 7 Oct 2026
- Purpose
- Amazon Nova Reel generates videos from natural language text prompts and optional reference images.checked 7 Oct 2026
The company
- Founded
- 2006checked 28 Sep 2026
- Headquarters
- Seattle, Washington, United Stateschecked 28 Sep 2026
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