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WhatKeywords vs Yoast SEO

Yoast SEO

8.7#4 in seo toolsFrom $118.80 a year
Free planWebAPISelf-hosted
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What both publish

FactWhatKeywordsYoast SEO
Free planYesYes
Keyword researchYesYes
Rank trackingThe site describes daily or weekly rank tracking with automatic SERP snapshots and movement alerts.Yes

WhatKeywords plans

  • FreeFree
  • Pro$19 a month
  • Pro Plus$29 a month

Yoast SEO plans

  • Yoast SEOFree
  • Yoast SEO Premium$118.80 a year
  • Yoast SEO FreeFree
  • Yoast SEO Google Docs Add-on$5 a month
  • Yoast SEO for Shopify$19 a month

Pick WhatKeywords if…

You want what its maker publishes above — check its page for the details.

Pick Yoast SEO if…

It suits people looking for SEO analysis, sitemap, indexing, and API features, especially those working with WooCommerce. The free plan may suit users who want the listed core features without a paid plan.

Charts they share