Twilio SendGrid
7.8#28 in email marketing toolsFrom $19.95 a monthFree planAPI
VisitTwilio SendGrid vs Zoho Campaigns
Zoho Campaigns
9.0#2 in email marketing toolsFrom $4 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Twilio SendGrid | Zoho Campaigns |
|---|---|---|
| Analytics | The Email Activity API, Event Webhook, and Activity dashboard can track deliveries, opens, clicks, bounces, unsubscribes, and spam reports. | Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers. |
| Founded | 2008 | 1996 |
| Free plan | No | Yes |
| Purpose | Twilio SendGrid is a cloud-based SMTP provider and email delivery engine that sends email without customers maintaining their own email servers. | Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. |
Twilio SendGrid plans
- Free TrialFree
- Pay as you goFree
- Essentials$19.95 a month
- Pro$89.95 a month
- PremierPriced on request
Zoho Campaigns plans
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
Pick Twilio SendGrid if…
It suits developers and organizations that need to send transactional or marketing email through API or SMTP options. The free trial has strict daily email and contact limits, and HIPAA-compliant data transmission is not natively supported.
Pick Zoho Campaigns if…
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.