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Triple Whale vs Umami

Triple Whale

8.1#1 in ecommerce analytics softwareFrom $219 a month
Free planAndroidiOSWebAPI
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Umami logo

Umami

7.9#15 in web analytics toolsFrom $20 a month
Free planWebAPILinuxSelf-hosted
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What both publish

FactTriple WhaleUmami
Free planYesYes
IntegrationsTriple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools.The integrations documentation lists plugins for platforms including WordPress, VuePress, Gatsby, Nuxt, Craft CMS, and Docusaurus, plus JavaScript, PHP Laravel, Python, and Go APIs.
ProductTriple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions.Umami is an open-source web and product analytics platform for understanding traffic, campaigns, visitor behavior, conversions, retention, and revenue.

Triple Whale plans

  • FreeFree
  • Foundation$219 a month
  • Automate$749 a month
  • EnterprisePriced on request

Umami plans

  • HobbyFree
  • Pro$20 a month
  • Business$200 a month
  • EnterprisePriced on request

Pick Triple Whale if…

Triple Whale suits ecommerce and retail brands that want to unify business data, track growth, and support marketing and operational decisions. Marketing, ecommerce, and data leaders may find its attribution, integrations, AI tools, and measurement options relevant.

Pick Umami if…

Umami suits teams tracking site traffic, campaigns, conversions, and revenue. Its Cloud and self-hosted options accommodate users choosing between managed service and their own infrastructure.

Charts they share