Substack vs Wiz

Substack plans

• Free publishingFree
• Free to startFree
• Custom domain$50, paid once
• Paid subscriptions—

Wiz plans

• Wiz platform — up to 500 active contacts$15 a month
• Wiz platform — up to 1,000 active contacts$20 a month
• Wiz platform — up to 2,500 active contacts$44 a month
• Wiz platform — up to 5,000 active contacts$80 a month
• Wiz platform — up to 10,000 active contacts$132 a month
• Wiz platform — up to 20,000 active contacts$265 a month

Pick Substack if…

Substack suits writers, journalists, podcasters, video creators, experts, educators, and media companies building a direct subscriber audience. It is useful for creators who want multiple media formats, audience discovery, segmentation, email automation, and paid subscription options.

Pick Wiz if…

Wiz suits ecommerce businesses using Shopify that need AI-assisted campaigns, automated flows, segmentation, popups, and reporting. Contact-based pricing fits teams whose audience size is predictable.