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Substack vs Upsender

Substack logo

Substack

9.0#1 in membership site platforms$50 one-time
Free planAndroidiOSWebAPI
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Upsender

7.0#59 in email marketing softwareFrom $99 a month
Free planWebAPI
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What both publish

FactSubstackUpsender
Audience segmentationYesYes
Email automationYesYes
Free planYesYes
IntegrationsOfficial integrations include RSS, podcast distribution to Apple and Spotify, Google Analytics 4, Google Tag Manager, X and Facebook pixels, Google site verification, YouTube and LinkedIn account connections.The site describes webhooks to users’ own systems but does not name third-party integrations on the opened page.

Substack plans

  • Free publishingFree
  • Free to startFree
  • Custom domain$50, paid once
  • Paid subscriptions—

Upsender plans

  • FreeFree
  • Launch$297 a month
  • Scale$997 a month
  • Volume$2,997 a month
  • Starter$99 a month

Pick Substack if…

Substack suits writers, journalists, podcasters, video creators, experts, educators, and media companies building a direct subscriber audience. It is useful for creators who want multiple media formats, audience discovery, segmentation, email automation, and paid subscription options.

Pick Upsender if…

You want what its maker publishes above — check its page for the details.

Charts they share