Substack
9.0#1 in membership site platforms$50 one-timeFree planAndroidiOSWebAPI
VisitSubstack vs The Newsletter Plugin
The Newsletter Plugin
6.4#126 in email marketing softwareFree planFree planWebSelf-hosted
VisitWhat both publish
| Fact | Substack | The Newsletter Plugin |
|---|---|---|
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | Official integrations include RSS, podcast distribution to Apple and Spotify, Google Analytics 4, Google Tag Manager, X and Facebook pixels, Google site verification, YouTube and LinkedIn account connections. | The plugin lists integrations with form builders, WooCommerce, Easy Digital Downloads, membership plugins, event managers, and external email delivery services. |
| Privacy | Substack's privacy policy says it endeavors to protect personal information but cannot guarantee complete security. | The pricing comparison marks GDPR compliance as included in the Free, Essential, Professional, and Agency plans. |
| Purpose | Substack is a publishing platform for writers, creators, and subscribers. | The WordPress plugin helps users build mailing lists and create, send, and track email campaigns from their WordPress website. |
Substack plans
- Free publishingFree
- Free to startFree
- Custom domain$50, paid once
- Paid subscriptions—
The Newsletter Plugin plans
- FreeFree
- Agency—
- Essential—
- Professional—
Pick Substack if…
Substack suits writers, journalists, podcasters, video creators, experts, educators, and media companies building a direct subscriber audience. It is useful for creators who want multiple media formats, audience discovery, segmentation, email automation, and paid subscription options.
Pick The Newsletter Plugin if…
You want what its maker publishes above — check its page for the details.