Shift4Shop
8.1#29 in ecommerce platformsFrom $29 a monthFree planWebAPI
VisitShift4Shop vs WooCommerce
WooCommerce
9.4#1 in ecommerce platformsFrom $29 a yearFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Shift4Shop | WooCommerce |
|---|---|---|
| Abandoned cart recovery | Yes | Yes |
| App marketplace | Yes | Yes |
| Company profile | LinkedIn lists Shift4Shop as a privately held Tamarac, Florida technology company with 51–200 employees. | Gartner lists WooCommerce as founded in 2005, headquartered in San Francisco, with 201–500 employees and Automattic as parent company. |
| Digital products | Yes | Yes |
| Documentation depth | Shift4Shop's developer material includes detailed REST guidance, setup instructions, reference documentation, and private developer forums. | WooCommerce publishes a code reference covering internal classes, API objects and functions, alongside merchant and developer documentation. |
| Founded | Shift4Shop's own materials say the eCommerce business was founded in 1997. | 2005 |
| Free plan | No | Yes |
| Headquarters | Center Valley, Pennsylvania, United States | San Francisco, California, USA |
| Hosting model | Shift4Shop is fully hosted and maintained, so merchants do not install or update the core software themselves. | self-hosted |
| Marketing | Built-in marketing includes SEO tools, blogging, landing pages, coupons, newsletters, abandoned-cart recovery, loyalty points, and affiliate features. | WooCommerce promotes coupons, email marketing, upsells, cross-sells, Google Shopping, Facebook promotion and Mailchimp integration. |
| Payments | Stores can connect to more than 200 payment processors and support wallets and methods such as Apple Pay, Google Pay, ACH, eChecks, and Bitcoin. | The platform supports cards, bank transfers, checks, cash on delivery and gateways including WooPayments, Stripe, PayPal, Square and Amazon Pay. |
| Rating on Capterra | 4.1 out of 5 from 129 reviews | 4.5 out of 5 from 1,054 reviews. |
Shift4Shop plans
- End-to-End EcommerceFree
- Basic Store$29 a month
- Plus Store$79 a month
- Pro Store$229 a month
WooCommerce plans
- WooCommerce coreFree
- WooCommerce mobile appFree
- Typical hosting$25 a month
- Extensions$29 a year
Pick Shift4Shop if…
It suits sellers wanting a hosted web storefront with multichannel sales, digital products, and abandoned cart recovery. It also fits stores needing unlimited products, staff users, and bandwidth on the listed plan.
Pick WooCommerce if…
You want what its maker publishes above — check its page for the details.