SAP Customer Data Platform
7.0#2 in sap store softwareFrom $1.15 a monthWebAPI
VisitSAP Customer Data Platform vs ServiceNow Workflow Data Fabric
ServiceNow Workflow Data Fabric
6.0#10 in data fabric softwareWebAPI
VisitWhat both publish
| Fact | SAP Customer Data Platform | ServiceNow Workflow Data Fabric |
|---|---|---|
| Extensibility | SAP exposes Connector Studio, custom server applications, integration guides, schemas, release notes, and partner implementation services. | Integration Hub supports REST, SOAP, JDBC, PowerShell, SFTP, SSH, JSON/XML parsing and data-stream actions across subscription tiers. |
| Founded | 1972 | 2004 |
| Headquarters | Walldorf, Germany | Santa Clara, California, USA |
| Integrations | SAP provides out-of-the-box and custom connectors for importing data from multiple sources and configuring destinations. | Integration Hub Enterprise connects API-based systems to ServiceNow with 220+ prebuilt spokes. |
| Limit: cost | G2 reviewers describe licensing, implementation, and maintenance as expensive, especially for smaller organizations. | G2’s review summary says 15 mentions describe the product as expensive, especially for smaller teams or simpler use cases. |
| Limit: performance | G2 reviewers mention slow loading with high data volumes, campaign delays, and recommendation-processing lag. | G2 summarizes 14 mentions of slow performance with large datasets and data operations. |
SAP Customer Data Platform plans
- SAP Customer Data Platform$1.15 a month
- SAP Master Data Governance via SAP Business Data Cloud core Priced on request
- SAP BusinessObjects BI (user)Priced on request
- SAP Crystal Reports 2025 FullPriced on request
- SAP Customer Data Platform, advanced insights$599 a month
- Cloud test and demo for SAP Master Data Governance, cloud edPriced on request
ServiceNow Workflow Data Fabric plans
- Workflow Data Fabric AdvancedPriced on request
- Workflow Data Fabric FoundationPriced on request
Pick SAP Customer Data Platform if…
It suits enterprises seeking unified customer profiles and permission-based data activation across engagement systems. Teams using SAP ERP or other listed integration options may find its connections relevant.
Pick ServiceNow Workflow Data Fabric if…
The product is intended for CIOs, data leaders, operations managers, analysts, and service representatives who need to act on data without switching systems. It may also suit teams connecting API-based services or automating repetitive tasks in systems without APIs.