Redtail CRM
7.7#2 in financial advisor softwareAndroidiOSWebAPI
Visit| Fact | Redtail CRM | SurefireCRM |
|---|---|---|
| Integrations | Redtail advertises more than 100 integrations and names Orion, Schwab, and eMoney among its connected tools. | Surefire offers native connections for mortgage LOS, POS, and pricing engine platforms, as well as open APIs and a Salesforce Lightning connector. |
| Rating on Capterra | 4.1 out of 5 from 85 reviews | 4.5 out of 5 from 55 reviews |
| Rating on G2 | 4.3 out of 5 from 268 reviews | 4.0 out of 5 from 20 reviews |
| Rating on GetApp | 4.1 out of 5 from 85 reviews | 4.5 out of 5 from 55 reviews |
It suits advisers and teams looking for a CRM with pipeline visibility, email sync, and marketing automation. Larger teams and advisor networks can consider the customizable Enterprise plan.
SurefireCRM is aimed at mortgage lenders and loan officers who need borrower communications and marketing workflows. The maker says its customers range from individual brokers to organizations with more than 1,000 users.