RAM Tracking
7.3#22 in fleet software: management, telematics and maintenanceFrom £7.99 a monthAndroidiOSWebAPI
VisitRAM Tracking vs Whip Around
Whip Around
8.1#1 in fleet management softwareFrom $5 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | RAM Tracking | Whip Around |
|---|---|---|
| API | RAM offers a vehicle tracking API for tracking, stolen vehicle recovery, food delivery, and other track-and-trace applications. | Whip Around documents a public REST API for third-party or internal integrations through a separate developer hub. |
| Company history | RAM says it was established in 2004 and joined the Klipboard group in 2025. | Whip Around says it was born in 2016 to help freight companies in New Zealand address paper-based compliance. |
| Founded | 2004 | Whip Around was founded in New Zealand in 2016. |
| Integrations | The Innovator job-management tier lists Xero, QuickBooks, and Stripe financial integrations, while RAM’s API page names Haulage Exchange, Courier Exchange, project44, and Travel Net Systems. | Listed integrations include Geotab, Verizon Connect, Motive, GPS Insight, Samsara, WEX, Coast, Slack and Microsoft Teams. |
| Security | RAM’s information security policy describes GDPR-oriented access controls, backups, data mapping and risk assessments, processor audits, and security training. | Whip Around states that its security architecture follows a zero-trust model and that it holds ISO 27001 certification. |
| Support | RAM lists UK-based support available Monday to Friday, 8:30am to 5pm. | All plans include unlimited users, the mobile app, and customer support; the help page also describes free setup, onboarding, training, and ongoing 24/7 support. |
RAM Tracking plans
- Lite£7.99 a month
- SD£7.99 a month
- Essential Fleet£18.44 a month
- Starter£25 a month
- Innovator£35 a month
- Professional£55 a month
Whip Around plans
- BasicFree
- Basic (Inspect)Free
- Standard (Inspect)$5 a month
- Standard$5 a month
- Pro$10 a month
- Pro (Maintain)$10 a month
Pick RAM Tracking if…
RAM Tracking is suited to trades and field service businesses, SMEs, and operators managing vehicles or jobs. The available tools and plans may also fit haulage and logistics businesses that need tracking, cameras, job management, or API access.
Pick Whip Around if…
Whip Around suits fleet teams managing inspections, maintenance, and compliance across vehicles or other assets. It offers mobile and browser access, with a free plan for a single asset and user.