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PureRef vs ShopLook

PureRef

6.8#8 in mood board softwareFrom $8 a month
Free planLinuxmacOSWindows
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ShopLook

7.2#4 in mood board softwareFrom $3.99 a month
Free planAndroidiOSWebExtension
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What both publish

FactPureRefShopLook
HeadquartersJohanneshov, SwedenSan Francisco, California, United States
SupportThe maker provides a handbook, FAQ, forum, and contact form, while its EULA says the software has no specific support beyond what the EULA and website state.ShopLook provides a Help Center with FAQ and troubleshooting, account settings, creator guidance, challenges, and AI stylist topics.

PureRef plans

  • PersonalFree
  • Business annual subscription$8 a month
  • Business monthly subscription$10 a month
  • Small business$49, paid once

ShopLook plans

  • FreeFree
  • ShopLook Pro$3.99 a month

Pick PureRef if…

PureRef may suit artists and 3D modelers who want to collect and arrange reference images alongside their work. Commercial users should review the per-seat licensing options.

Pick ShopLook if…

It suits people who want to assemble and share outfits or visual boards, and shoppers exploring looks by occasion, body type, or budget. Creators may also value its community challenges and points system.

Charts they share