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Pug vs Triple Whale

Pug logo

Pug

7.4#32 in web analytics toolsFree plan
Free planAndroidiOSWebAPI
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Triple Whale

8.1#1 in ecommerce analytics softwareFrom $219 a month
Free planAndroidiOSWebAPI
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What both publish

FactPugTriple Whale
AudiencePug is a focused product analytics tool for teams wanting to analyze user behavior and run the analytics stack themselves or use managed hosting.The company presents the product for ecommerce and retail brands, including marketing, ecommerce, and data leaders.
Free planYesYes
IntegrationsThe browser Web SDK is documented for Next.js, React, Vue, Svelte, and plain JavaScript, with separate Node.js and Flutter SDKs.Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools.
ProductPug measures behavior inside a product with funnels, retention, user flows, and per-person profiles over raw events.Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions.

Pug plans

  • Open SourceFree
  • CloudFree
  • Cloud Open betaFree

Triple Whale plans

  • FreeFree
  • Foundation$219 a month
  • Automate$749 a month
  • EnterprisePriced on request

Pick Pug if…

Pug suits teams that want to analyze user behavior and either operate the analytics stack themselves or use managed hosting. Its available SDKs and cookieless Web SDK may suit teams building for web, Node, or Flutter.

Pick Triple Whale if…

Triple Whale suits ecommerce and retail brands that want to unify business data, track growth, and support marketing and operational decisions. Marketing, ecommerce, and data leaders may find its attribution, integrations, AI tools, and measurement options relevant.

Charts they share