Persona
7.5#6 in identity verification softwareFrom $250 a monthAndroidiOSWebAPI
VisitPersona vs Trulioo
What both publish
| Fact | Persona | Trulioo |
|---|---|---|
| Data protection | Persona says verification data is not sold, brokered to third parties, or used to train AI or machine learning models. | Trulioo says it encrypts data at rest and in transit and aligns its data handling with the EU General Data Protection Regulation. |
| Fraud prevention | Persona uses device and passive signals such as IP, geolocation, and device fingerprinting to detect fraud vectors. | Person Fraud uses email, phone and network risk intelligence to identify synthetic identity and third-party fraud. |
| Global coverage | The platform supports identity programs across more than 200 countries and territories. | The platform says it reaches more than 5 billion consumers in 195 countries through 450 data sources in 43 languages. |
| Security certifications | Persona lists CCPA, Data Privacy Framework, SOC 2 Type II, ISO 27001, HIPAA, FERPA, NIST IAL, and related certifications or programs. | Trulioo says it has been ISO 27001-certified since 2015 and obtained SOC 2 Type 2 in February 2024. |
| Support | Essential includes product support via email, while the Growth plan includes guided implementation and configuration with a success team. | Trulioo’s demo page offers a 15-minute discussion with an identity expert about verification requirements. |
Persona plans
- Essential$250 a month
- EnterprisePriced on request
- GrowthPriced on request
Trulioo plans
- Custom / enterprise planPriced on request
Pick Persona if…
It suits companies that need identity, business, age, or compliance-related verification workflows. Developers can integrate through web flows, mobile SDKs, or an API.
Pick Trulioo if…
Trulioo is intended for global businesses that need identity verification or fraud and risk information, including companies in banking, payments, marketplaces, online trading, cryptocurrency, and wealth management.