Persona
Persona helps companies verify user identities and manage online identity workflows, including identity verification, KYC/AML, KYB, and age assurance.
What Persona is
Persona helps companies verify user identities and manage online identity workflows, including identity verification, KYC/AML, KYB, and age assurance. Its platform combines verification methods and risk signals with configurable workflows and investigation tools. Developers can integrate through Hosted Flow, Embedded Flow for web, mobile SDKs, or the API; native iOS and Android SDKs and a React Native SDK support in-app inquiry flows. Persona lists 112 integrations, including Anthropic, Google AI, Okta, Salesforce, Slack, and Workday. It lists security programs including SOC 2 Type II, ISO 27001, HIPAA, and FERPA. Organizations can select US or EU data residency and configure retention, field-level redaction, and role-based access. Persona says verification data is not sold, brokered to third parties, or used to train AI or machine learning models. Verifications are automated by default; enabled human review is role-controlled and audited. Usage is charged per successful verification, and users who leave because of user error are not charged.
Good
- Supports identity verification, KYC/AML, KYB, and age assurance.
- Offers web flows, mobile SDKs, and API integration.
- Organizations can choose US or EU data residency.
- Eligible startups and developers can apply for a one-year program.
Watch out
- No free plan is listed.
- Essential has a minimum 12-month contract term.
- Usage pricing charges per successful verification.
Who it suits
It suits companies that need identity, business, age, or compliance-related verification workflows. Developers can integrate through web flows, mobile SDKs, or an API.
Verdict
Persona brings identity workflows, integration options, and configurable data controls into one platform. Review the contract term and per-verification pricing alongside the features your organization needs.
Plans and prices
From Persona's own pricing page, checked 15 Oct 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Essential | $250 a month | Templated identity services · automation platform features · self-guided onboarding · email support · SOC 2 Type 2 hosting · Starting at $250/month; minimum contract term of 12 months |
| Enterprise | Priced on request | Everything in Growth · fully tailored identity solutions · Tailored plan; contact us |
| Growth | Priced on request | Everything in Essential · full verification and fraud tools including KYB · Graph and Marketplace Apps · guided implementation · advanced security configuration · Contact us |
The facts
Each one read from Persona's own pages, with the date it was checked.
What it does
- Age assurance
- Persona provides selfie age estimation and other age-assurance checks.checked 15 Oct 2026
- AML
- The product includes anti-money-laundering screening and watchlist capabilities.checked 15 Oct 2026
- API
- Persona exposes an API for authentication, reading and writing resources, and API request logging.checked 15 Oct 2026
- Case management
- Persona includes configurable case-review tools for investigating and resolving identity decisions.checked 15 Oct 2026
- Data controls
- Customers can configure retention, delete selected PII fields through redaction, and choose US or EU data residency.checked 15 Oct 2026
- Data protection
- Persona says verification data is not sold, brokered to third parties, or used to train AI or machine learning models.checked 4 Oct 2026
- Data use statement
- Persona says verification data is not sold, brokered to third parties, or used to train AI or machine-learning models.checked 15 Oct 2026
- Documentation depth
- The help center includes API, webhooks, events, workflows, cases, Graph, integrations, security, troubleshooting, and Academy learning resources.checked 15 Oct 2026
- Fraud prevention
- Persona uses device and passive signals such as IP, geolocation, and device fingerprinting to detect fraud vectors.checked 15 Oct 2026
- Funding news
- On September 15, 2021, Persona announced a $150 million Series C led by Founders Fund, bringing total funding to $217.5 million and valuation to $1.5 billion.checked 15 Oct 2026
- Global coverage
- The platform supports identity programs across more than 200 countries and territories.checked 15 Oct 2026
- Government ID checks
- Government ID verification is one of Persona’s supported verification services.checked 15 Oct 2026
- Graph
- The Graph product visualizes linked accounts and suspected fraud rings.checked 15 Oct 2026
- Hosted flow limitation
- Hosted Flow sends users to a Persona-hosted page on a withpersona.com subdomain, so users temporarily leave the customer’s site.checked 15 Oct 2026
- Identity workflows
- Its platform supports identity verification, KYC/AML, KYB, age assurance, and other identity use cases.checked 4 Oct 2026
- Integration methods
- Developers can integrate using Hosted Flow, Embedded Flow for web, Mobile SDKs, or the API.checked 4 Oct 2026
- Integrations
- Persona Marketplace lists 120 integrations across AI, ATS, authentication, CRM, HRIS, communication, productivity, ticketing, and workforce categories.checked 15 Oct 2026
- KYB
- Persona supports business verification and beneficial-owner checks for Know Your Business programs.checked 15 Oct 2026
- KYC
- Persona offers Know Your Customer programs using configurable identity checks and workflows.checked 15 Oct 2026
- Limit: pricing
- Capterra reviews include complaints that full-plan pricing is expensive for some startups and may reach about $500 monthly.checked 15 Oct 2026
- Limit: verification failures
- Trustpilot reviewers repeatedly report valid identity documents being rejected, long verification times, lockouts, and limited recourse.checked 15 Oct 2026
- Limit: workflow complexity
- GetApp and Capterra reviews mention that some workflows are complex or difficult to navigate.checked 15 Oct 2026
- Mobile SDK behavior
- The mobile SDK handles camera access, image capture, uploads, and callbacks carrying verification results.checked 15 Oct 2026
The company
- Company facts
- LinkedIn lists Persona as a privately held software company founded in 2018, headquartered in San Francisco, with 501–1,000 employees.checked 15 Oct 2026
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