NIQ
6.8#1 in pricing analytics softwareAndroidiOSWebAPI
VisitNIQ vs Toluna Start
Toluna Start
5.8#12 in consumer insights platformsWebAPI
VisitWhat both publish
| Fact | NIQ | Toluna Start |
|---|---|---|
| Founded | 1923 | 2000 |
| Headquarters | Chicago, Illinois, United States | London, United Kingdom |
| Integrations | NIQ describes applications, APIs, cloud delivery, and agent-to-agent architectures as ways to connect its intelligence to client environments. | Toluna describes Toluna Start as a cloud-native, API-first market research platform. |
| Research methods | Research participants can respond through AI chats, text, video, and voice, with large language models supporting interviews and analysis. | The platform includes methods and features such as MaxDiff, timed exposure, heatmaps, and text highlighters. |
| Security | NIQ says its AI systems use a zero-trust security approach and that it applies data security, quality, and privacy standards to its AI solutions. | Toluna’s published ISO/IEC 27001:2013 certificate covers processes supporting the AWS-based production environment of Toluna Start; the certificate lists an expiry date of October 31, 2025. |
| Support | NIQ lists a technical support contact for service issues on its contact page. | Toluna says clients can use its research experts for full-service support, and its support process accepts functional queries, technical issues, and bug reports. |
NIQ plans
No prices published.
Toluna Start plans
- Toluna StartPriced on request
Pick NIQ if…
NIQ suits organizations seeking market and consumer intelligence, including manufacturers, retailers, media companies, and financial institutions. Its research and analytics tools address roles from marketing and innovation to category and supply chain management.
Pick Toluna Start if…
Toluna Start suits brands and teams seeking consumer or market insights for business decisions. It supports researchers wanting self-service tools or expert-led full-service work.