MSG91
8.1#1 in sms apisFrom ₹2,000 a monthFree planAndroidiOSWebAPI
VisitMSG91 vs WhatsApp Now
WhatsApp Now
7.2#12 in whatsapp business api providersFrom ₹4,999 a monthAndroidiOSWebAPI
VisitWhat both publish
| Fact | MSG91 | WhatsApp Now |
|---|---|---|
| Integrations | MSG91 lists integrations or connectors including Shopify, Zoho CRM, CleverTap, Excel, Google Sheets, Auth0, Zapier, Pabbly Connect, viaSocket, Tally and Kylas. | The product page says users can sync a CRM or connect lead sources when importing audiences and creating campaigns. |
| Product | MSG91 describes itself as a cloud communication platform offering APIs and tools for SMS, WhatsApp, RCS, email, voice and authentication. | WhatsAppNow is a WhatsApp Business API platform for marketing, customer engagement, authentication, and support. |
MSG91 plans
- FreeFree
- Starter₹2,000 a month
- Basic₹4,600 a month
- Alpha₹7,500 a month
- SMS — 16,500 India-to-India messages—
- SMS — 30,000 India-to-India messages—
WhatsApp Now plans
- Enterprise₹4,999 a month
- Pay as you goPriced on request
Pick MSG91 if…
MSG91 suits businesses and developers that need APIs for transactional messaging or OTP verification. It may also fit teams using the listed ecommerce and CMS add-ons or email connections.
Pick WhatsApp Now if…
WhatsApp Now is presented for businesses of any size that need campaign, support, or authentication tools on WhatsApp. API users must meet the listed account and phone verification prerequisites.