MSG91
8.1#1 in sms apisFrom ₹2,000 a monthFree planAndroidiOSWebAPI
VisitMSG91 vs Twilio Programmable Messaging
Twilio Programmable Messaging
7.3#12 in sms api servicesWebAPI
VisitWhat both publish
| Fact | MSG91 | Twilio Programmable Messaging |
|---|---|---|
| API security | An API-security option restricts requests to whitelisted IP addresses and rejects requests from other IPs with error 418. | Messaging APIs are served over HTTPS and support HTTP Basic authentication with an API key SID and secret. |
| Founded | The Udyam certificate records incorporation and business commencement on 18 June 2010. | 2008 |
| Global reach | MSG91 says its SMS service reaches 210+ countries through localized telecom operators and real-time rerouting. | The API offers global senders to reach customers in more than 180 countries. |
| Headquarters | The Udyam certificate lists the enterprise address in Indore, Madhya Pradesh, India, PIN 452011. | San Francisco, California, USA |
| Integrations | MSG91 lists integrations or connectors including Shopify, Zoho CRM, CleverTap, Excel, Google Sheets, Auth0, Zapier, Pabbly Connect, viaSocket, Tally and Kylas. | Twilio lists integrations with Salesforce, Replit, and OpenAI, and its Salesforce integration supports SMS, WhatsApp, voice, and omnichannel engagement. |
MSG91 plans
- FreeFree
- Starter₹2,000 a month
- Basic₹4,600 a month
- Alpha₹7,500 a month
- SMS — 16,500 India-to-India messages—
- SMS — 30,000 India-to-India messages—
Twilio Programmable Messaging plans
- Pay as you goPriced on request
- Free trialFree
Pick MSG91 if…
MSG91 suits businesses and developers that need APIs for transactional messaging or OTP verification. It may also fit teams using the listed ecommerce and CMS add-ons or email connections.
Pick Twilio Programmable Messaging if…
It suits developers and organizations building transactional messaging, customer support, or marketing workflows. Its API, SDKs, scheduling, and compliance controls are relevant to teams managing communications across multiple channels.