Motion vs Pencil

Motion plans

• Starter$750 a month
• Pro$1,200 a month
• GrowthPriced on request

Pencil plans

• Core$11 a month
• Basic — 50 generations annual$11 a month
• Basic — 50 generations$14 a month
• Basic — 100 generations annual$19 a month
• Basic — 100 generations$24 a month
• Basic — 250 generations annual$44 a month

Pick Motion if…

Motion suits teams managing creative inputs and reporting for Meta, TikTok, and YouTube campaigns. It is most relevant to advertisers whose monthly spend fits the listed tier thresholds.

Pick Pencil if…

Pencil may suit solo entrepreneurs and marketing teams that need to create and adapt ad creative. Its plans also address larger enterprises, with Pro offering governance controls and dedicated customer success.