Motion vs Pencil
| Motion | Pencil | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | Yes |
| Paid from | $750/mo | $11/mo |
| Open source | No | No |
| Platforms | iOS, Web | Web |
| Free plan | No | No |
| Paid from | 750 /mo | 11 /mo |
| Creative inputs | video, static images, visuals, hooks, copy, CTAs, landing pages, formats, audiences | — |
| Ad platforms | Meta, TikTok, YouTube | — |
| AI variant generation | No | — |
| Creative reporting | advanced | — |
| Ad library import | Yes | — |
Both are listed in Best Ad Creative Testing Tools. On Everything Xiaomi, Pencil scores higher on our published basis.