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MloFlo vs Viato

MloFlo logo

MloFlo

7.9#3 in mortgage crm softwareFree plan
Free planAndroidiOSWeb
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Viato logo

Viato

7.5#5 in mortgage crm softwareFrom $49 a month
Free planiOSWebAPIExtension
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What both publish

FactMloFloViato
Borrower portalThe borrower dashboard shows loan milestones and status, and the borrower portal supports document uploads and disclosure signing.Viato POS provides a branded guided application, saved progress, document requests and uploads, configurable questions and document rules, and MISMO 3.4 export.
IntegrationsMloFlo lists integrations and partners including Freddie Mac, Fannie Mae, Zapier, Encompass, Arive, Xactus, Stikkum, Nylas, and LendingPad.Named integrations include Arive, LendingPad, UWM, Broker Marketplace, QuickBooks, Handwrytten, Goody, Stikkum, Google Workspace, Microsoft 365, RingCentral, Zoom, Meta and TikTok.
LicenceThe terms grant access to a subscription service and do not identify an open-source licence.Viato software is owned by Viato and protected by intellectual-property law; the terms prohibit copying, modifying, distributing, selling or leasing it.
Other integrationsThe partnerships page lists Freddie Mac, Fannie Mae, Zapier, ICE Mortgage Technology, SignalWire, Surfly, Stikkum, Xactus, UWM, Nylas and LendingPad-related partners.The CRM page lists live social publishing for Facebook, Instagram, TikTok, and X, and marks QuickBooks and Handwrytten as coming soon.
ProductMloFlo describes itself as an all-in-one mortgage CRM that combines CRM, point of sale, borrower portal, and automation tools for loan officers, brokers, and their teams.Viato describes its product as a CRM built for mortgage professionals and loan officers.

MloFlo plans

  • SMS OnlyFree
  • SMS/MMS$4.99 a month
  • Rookie Plan$14.99 a month
  • Pro Plan$29.99 a month
  • Basic$49 a month
  • Expert Plan$69.99 a month

Viato plans

  • FreeFree
  • Support$49 a month
  • Done For You$397 a month

Pick MloFlo if…

MloFlo suits mortgage loan officers and brokers who want borrower, realtor, and loan workflow tools in one platform. Teams should review plan exclusions and possible add-on fees before choosing a plan.

Pick Viato if…

Viato is aimed at mortgage professionals and loan officers managing leads, borrower communications, and loan pipelines. Its team assignment and borrower portal may also suit lenders coordinating staff and applications.

Charts they share