MloFlo
7.9#3 in mortgage crm softwareFree planFree planAndroidiOSWeb
VisitMloFlo vs Total Expert
Total Expert
8.0#2 in mortgage crm softwareFrom $69 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | MloFlo | Total Expert |
|---|---|---|
| Company headquarters | LinkedIn lists headquarters in Tampa, Florida. | LinkedIn lists headquarters at 1600 Utica Ave S, Suite 800, St. Louis Park, Minnesota 55416. |
| Company size | LinkedIn lists Mloflo as privately held with 11–50 employees. | LinkedIn lists Total Expert’s company size as 201–500 employees. |
| Founded | LinkedIn and G2 list 2022 as the founding year. | 2016 |
| Integrations | MloFlo lists integrations and partners including Freddie Mac, Fannie Mae, Zapier, Encompass, Arive, Xactus, Stikkum, Nylas, and LendingPad. | Total Expert maintains a partner ecosystem covering CRM, loan-origination, pricing, insurance, lead-capture, direct-mail, social and other categories. |
| Product | MloFlo describes itself as an all-in-one mortgage CRM that combines CRM, point of sale, borrower portal, and automation tools for loan officers, brokers, and their teams. | Total Expert describes itself as a Customer Operating System for financial services that unifies customer data, people, and outreach. |
MloFlo plans
- SMS OnlyFree
- SMS/MMS$4.99 a month
- Rookie Plan$14.99 a month
- Pro Plan$29.99 a month
- Basic$49 a month
- Expert Plan$69.99 a month
Total Expert plans
- Complimentary planFree
- Basic$69 a month
- Premium$100 a month
- Total Expert subscriptionPriced on request
Pick MloFlo if…
MloFlo suits mortgage loan officers and brokers who want borrower, realtor, and loan workflow tools in one platform. Teams should review plan exclusions and possible add-on fees before choosing a plan.
Pick Total Expert if…
It suits financial services teams in mortgage lending, banking, credit unions, and insurance that need tools for customer outreach, lead management, and marketing automation.