MloFlo
7.9#3 in mortgage crm softwareFree planFree planAndroidiOSWeb
VisitMloFlo vs Shape
What both publish
| Fact | MloFlo | Shape |
|---|---|---|
| Founded | LinkedIn and G2 list 2022 as the founding year. | 2009 |
| LOS integrations | The site names LendingPad, Encompass and Arive as loan-origination-system connections. | Native LOS integrations include Encompass, LendingPad, and LendingDox, with real-time loan data, milestone, assignment, and status synchronization. |
| Product | MloFlo describes itself as an all-in-one mortgage CRM that combines CRM, point of sale, borrower portal, and automation tools for loan officers, brokers, and their teams. | Shape is an all-in-one mortgage CRM platform covering lead generation, loan origination, marketing, communication, automation, AI, and reporting. |
MloFlo plans
- SMS OnlyFree
- SMS/MMS$4.99 a month
- Rookie Plan$14.99 a month
- Pro Plan$29.99 a month
- Basic$49 a month
- Expert Plan$69.99 a month
Shape plans
- CompletePriced on request
- CorePriced on request
- EnterprisePriced on request
Pick MloFlo if…
MloFlo suits mortgage loan officers and brokers who want borrower, realtor, and loan workflow tools in one platform. Teams should review plan exclusions and possible add-on fees before choosing a plan.
Pick Shape if…
Shape is positioned for solo brokers, growing broker shops, multi-branch lenders, and enterprise mortgage organizations. It may suit teams that want borrower intake, loan workflows, marketing, and communications in one platform.