MloFlo
7.9#3 in mortgage crm softwareFree planFree planAndroidiOSWeb
VisitMloFlo vs Mortgage Magic
Mortgage Magic
7.4#6 in mortgage crm softwareFrom £85 a monthAndroidiOSWebAPI
VisitWhat both publish
| Fact | MloFlo | Mortgage Magic |
|---|---|---|
| API availability | Lead integrations via API are available on Pro and Enterprise, while the pricing page marks lead integrations API as unavailable on Basic. | Mortgage Magic offers REST APIs and webhooks for sourcing, lender data, address data and workflow products. |
| Company headquarters | LinkedIn lists headquarters in Tampa, Florida. | LinkedIn identifies Rainham, London as headquarters. |
| Company size | LinkedIn lists Mloflo as privately held with 11–50 employees. | LinkedIn lists Mortgage Magic at 11–50 employees. |
| Founded | LinkedIn and G2 list 2022 as the founding year. | LinkedIn gives 2019 as the founding year. |
| Integrations | MloFlo lists integrations and partners including Freddie Mac, Fannie Mae, Zapier, Encompass, Arive, Xactus, Stikkum, Nylas, and LendingPad. | Official pages name TransUnion and Experian credit-data integrations, with consent required for access. |
| Licence | The terms grant access to a subscription service and do not identify an open-source licence. | The software, schemas and datasets remain the maker’s or licensors’ intellectual property; customers receive use rights rather than ownership. |
| Product | MloFlo describes itself as an all-in-one mortgage CRM that combines CRM, point of sale, borrower portal, and automation tools for loan officers, brokers, and their teams. | Mortgage Magic describes itself as an all-in-one mortgage CRM, sourcing and compliance platform for mortgage advisers, broker networks, mortgage clubs and lenders. |
MloFlo plans
- SMS OnlyFree
- SMS/MMS$4.99 a month
- Rookie Plan$14.99 a month
- Pro Plan$29.99 a month
- Basic$49 a month
- Expert Plan$69.99 a month
Mortgage Magic plans
- Prometheus£85 a month
Pick MloFlo if…
MloFlo suits mortgage loan officers and brokers who want borrower, realtor, and loan workflow tools in one platform. Teams should review plan exclusions and possible add-on fees before choosing a plan.
Pick Mortgage Magic if…
Mortgage Magic is intended for UK mortgage intermediaries, financial advisers, mortgage brokers, professional introducers, and finance professionals. It is not intended for the general public.