Metricool
8.9#3 in social media management toolsFrom $240 a yearFree planAndroidiOSWebAPI
VisitMetricool vs Swello
What both publish
| Fact | Metricool | Swello |
|---|---|---|
| Analytics level | basic | advanced |
| Approval workflow | Yes | Yes |
| Founded | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. | 2010 |
| Free plan | Yes | Yes |
| Headquarters | Madrid, Spain | Toulon, France |
| Scheduled posts | 20 | 400 |
| Social accounts | 1 | 5 |
| Social inbox | Yes | No |
| Supported networks | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch | LinkedIn,Instagram,TikTok,Threads,Bluesky,Facebook,X |
Metricool plans
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Swello plans
- StarterFree
- Medium€19 a month
- Large€59 a month
- Business€99 a month
Pick Metricool if…
Metricool suits social media professionals, business owners, agencies, brands, and creators managing multiple channels. Its free plan can suit someone who needs one brand and up to 20 scheduled posts monthly.
Pick Swello if…
Swello suits individuals or teams scheduling posts across its supported social networks who need approval workflows and advanced analytics. The free Starter plan is limited to one user and 40 scheduled posts per month.