Metricool
8.9#3 in social media management toolsFrom $240 a yearFree planAndroidiOSWebAPI
VisitMetricool vs Sprout Social
Sprout Social
8.2#17 in social media management toolsFrom $79 a monthAndroidiOS
VisitWhat both publish
| Fact | Metricool | Sprout Social |
|---|---|---|
| Analytics level | basic | basic |
| Approval workflow | Yes | Yes |
| Founded | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. | 2010 |
| Free plan | Yes | No |
| Headquarters | Madrid, Spain | Chicago, Illinois, United States |
| Integrations | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. | Advanced includes the Sprout API and Helpdesk integrations |
| Social accounts | 1 | 5 |
| Social inbox | Yes | Yes |
| Supported networks | Facebook,Instagram,Threads,X,Bluesky,LinkedIn,Pinterest,TikTok,Google Business Profile,YouTube,Twitch | Facebook, X, Instagram, LinkedIn, Threads, Pinterest and TikTok are listed |
Metricool plans
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Sprout Social plans
- Essentials$79 a month
- Standard$199 a month
- Professional$299 a month
- Advanced$399 a month
- EnterprisePriced on request
- Essentials Monthly$99 a month
Pick Metricool if…
Metricool suits social media professionals, business owners, agencies, brands, and creators managing multiple channels. Its free plan can suit someone who needs one brand and up to 20 scheduled posts monthly.
Pick Sprout Social if…
It suits teams managing multiple social networks that need a shared inbox, collaboration and approval workflows. Organizations needing unlimited social profiles or added integrations can consider Professional or Advanced.