Metricool
8.9#3 in social media management toolsFrom $240 a yearFree planAndroidiOSWebAPI
VisitMetricool vs Planable
What both publish
| Fact | Metricool | Planable |
|---|---|---|
| Analytics level | basic | advanced |
| Approval workflow | Yes | Yes |
| Founded | Metricool was founded in 2015 by Juan Pablo Tejela and Laura Montells. | 2016 |
| Free plan | Yes | Yes |
| Integrations | Official integrations include Google Drive, Canva, Adobe Express, Looker Studio, Zapier, and Make. | Official integrations include Canva, Slack, Zapier, viaSocket, iCal calendars, a Public API and an MCP connector for AI assistants. |
| Paid from | 20 | 33 |
| Scheduled posts | 20 | 60 |
| Security and privacy | Metricool says it has adopted technical and organizational measures to protect personal data from alteration, loss, and unauthorized processing or access. | Planable documents GDPR rights including data export, correction, deletion and marketing opt-out, plus updated policies and vendor data-processing agreements. |
| Social accounts | 1 | 4 |
| Social inbox | Yes | Yes |
Metricool plans
- FreeFree
- Starter$25 a month
- Advanced$67 a month
- Starter$240 a year
- Advanced$636 a year
- CustomPriced on request
Planable plans
- FreeFree
- Basic$39 a month
- Pro$59 a month
- Social Inbox add-on$9 a month
- Analytics add-on$14 a month
- Social Listening add-on$99 a month
Pick Metricool if…
Metricool suits social media professionals, business owners, agencies, brands, and creators managing multiple channels. Its free plan can suit someone who needs one brand and up to 20 scheduled posts monthly.
Pick Planable if…
Planable suits individuals or teams coordinating social publishing across its supported networks, particularly where review workflows and a shared social inbox matter. Its higher plans offer more posts, pages, campaigns, and storage while allowing unlimited users.