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Meltwater Influencer Marketing vs Spark

Spark

8.2#3 in influencer marketing platformsFrom $199 a month
AndroidiOSWebAPI
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What both publish

FactMeltwater Influencer MarketingSpark
Company historyMeltwater says it began in Oslo in 2001.Chargezen's about page says it was founded in 2019 and launched Spark! affiliates in 2023.
Creator discoveryIts discovery engine searches more than 30 million creator profiles across Instagram, TikTok, YouTube, and Facebook.The product searches more than 38 million indexed creator profiles and uses audience fit, engagement quality, historical performance, and AI scoring to qualify partners.
Free planNoNo
PurposeThe AI-powered platform helps brands discover creators, manage influencer campaigns, and measure ROI in one centralized solution.Spark helps online brands find creators, send products, run creator campaigns, track sales, and pay partners.

Meltwater Influencer Marketing plans

  • StarterPriced on request
  • ProPriced on request
  • EnterprisePriced on request
  • AgencyPriced on request

Spark plans

  • Spark Enterprise$499 a month
  • Self-serve Spark$199 a month
  • Spark trial offer$199 a month
  • Spark platform$2,500 a year
  • Optional managed services$4,990 a year

Pick Meltwater Influencer Marketing if…

It suits small marketing teams, regional or multi-channel organizations, global brands, and agencies managing multiple campaigns. Teams needing creator discovery, campaign coordination, revenue attribution, or global creator payments may find its listed tools relevant.

Pick Spark if…

You want what its maker publishes above — check its page for the details.

Charts they share