Meltwater Influencer Marketing
Meltwater Influencer Marketing helps teams find creators, manage campaigns, and measure results across Instagram, TikTok, YouTube, and Facebook.
What Meltwater Influencer Marketing is
Meltwater Influencer Marketing helps teams find creators, manage campaigns, and measure results across Instagram, TikTok, YouTube, and Facebook. Its database includes more than 30 million creators, while vetting tools flag suspicious activity, abnormal follower growth, fake audiences, and brand-safety risks. Teams can coordinate briefs, approvals, contracts, negotiation, outreach, and deliverables, then track more than 40 metrics spanning awareness, engagement, performance, and revenue. Revenue attribution covers affiliate sales, promo codes, and real-time revenue through Shopify and WooCommerce. Reporting includes custom dashboards, export-ready reports, and real-time ROI dashboards. Creator payments are supported in local currencies across more than 190 countries with automated tax compliance. Plans can be tailored by solutions, regions, languages, user access, and integrations. Pricing is on request; there is no free plan or free trial, and most partnerships use annual agreements with a 12-month minimum. All customers receive 24/7 multi-channel support.
Good
- Database includes more than 30 million creators.
- Campaign workflow covers briefs through deliverable tracking.
- Tracks more than 40 campaign metrics.
- Supports local-currency payments in over 190 countries.
- All customers receive 24/7 multi-channel support.
Watch out
- No free plan or free trial.
- Pricing is available on request.
- Most agreements require at least 12 months.
Who it suits
It suits small marketing teams, regional or multi-channel organizations, global brands, and agencies managing multiple campaigns. Teams needing creator discovery, campaign coordination, revenue attribution, or global creator payments may find its listed tools relevant.
Verdict
Meltwater brings creator discovery, campaign workflows, measurement, and payments into one platform. Consider the paid, typically annual commitment and request pricing details before choosing it.
Plans and prices
From Meltwater Influencer Marketing's own pricing page, checked 27 Sep 2026.
| Plan | Price | What it gives you |
|---|---|---|
| Starter | Priced on request | For small comms and marketing teams, startups and scale-ups, and teams with limited in-house analytics. · Influencer Marketing available |
| Pro | Priced on request | For regional teams, multi-channel marketing organizations, and data-driven communications teams. · Influencer Marketing available |
| Enterprise | Priced on request | For leading and global brands, multiple markets or stakeholders, and advanced analytics requirements. · Influencer Marketing · API & MCP integrations · Governance, workflows & permissions |
| Agency | Priced on request | For agencies managing multiple brands, clients, and campaigns. · Influencer Marketing · API & MCP integrations · Governance, workflows & permissions |
The facts
Each one read from Meltwater Influencer Marketing's own pages, with the date it was checked.
What it does
- AI and brand fit
- Teams can describe goals in natural language, train the platform on their brand, and receive tailored creator recommendations and outreach messages.checked 12 Oct 2026
- Campaign metrics
- Meltwater tracks more than 40 campaign metrics across awareness, engagement, performance, and revenue.checked 27 Sep 2026
- Campaign workflow
- Campaigns can include briefs, approvals, contracts, negotiation, outreach, and deliverables tracking.checked 27 Sep 2026
- Campaign workflows
- The platform supports shared workflows for briefs, approvals, contracts, and negotiation.checked 12 Oct 2026
- Contract length
- Most partnerships use annual agreements with a minimum contract length of 12 months.checked 27 Sep 2026
- Creator database
- The platform surfaces creators from a database of more than 30 million creators.checked 27 Sep 2026
- Creator discovery
- Its discovery engine searches more than 30 million creator profiles across Instagram, TikTok, YouTube, and Facebook.checked 12 Oct 2026
- Creator vetting
- Creator evaluation includes audience authenticity, True Reach, and brand safety signals.checked 12 Oct 2026
- Customer support
- All customers receive 24/7 multi-channel support through chat, email, Help Center, Academy, and mCommunity.checked 27 Sep 2026
- E-commerce integrations
- The product page names Shopify and WooCommerce integrations for tracking affiliate sales, promo codes, and revenue.checked 12 Oct 2026
- Fraud detection
- Vetting tools identify suspicious activity, abnormal follower growth, fake audiences, and brand safety risks.checked 27 Sep 2026
- Global coverage
- Influencer discovery and campaign management are supported in more than 190 countries.checked 27 Sep 2026
- Global payments
- Meltwater says creators can be paid in local currencies across more than 190 countries with automated tax compliance.checked 12 Oct 2026
- Industry recognition
- Meltwater is recognized as a Leader in the IDC MarketScape for enterprise and SMB influencer marketing.checked 27 Sep 2026
- Organizations served
- Meltwater is trusted by more than 27,000 organizations worldwide.checked 27 Sep 2026
- Pricing model
- Pricing is tailored to goals, selected modules, program scale, users, integrations, support, and contract terms.checked 27 Sep 2026
- Purpose
- The AI-powered platform helps brands discover creators, manage influencer campaigns, and measure ROI in one centralized solution.checked 12 Oct 2026
The company
- Company history
- Meltwater says it began in Oslo in 2001.checked 12 Oct 2026
- Founded
- 2001checked 23 Sep 2026
- Headquarters
- San Francisco, Californiachecked 23 Sep 2026
Money
- Free plan
- Nochecked 20 Sep 2026
- Free trial
- No self-serve free trial is offered; a free human-guided demo is available.checked 27 Sep 2026
- Plan customization
- Plans can be customized by solutions, regions, languages, user access levels, and integrations.checked 27 Sep 2026
- Pricing and trial
- Meltwater uses tailored pricing and says it does not offer a self-serve free trial, while offering a free human-guided demo.checked 12 Oct 2026
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