Marpipe
7.5#2 in creative testingFrom $199 a monthFree planWebExtension
VisitMarpipe vs Pencil
What both publish
| Fact | Marpipe | Pencil |
|---|---|---|
| Ad integrations | The homepage names Instagram, Facebook, Google, Snapchat, Pinterest, X, Reddit and Axon among supported ad platforms. | The integrations page lists Meta, TikTok Ads, LinkedIn Ads, Google Ads, YouTube, Display & Video 360, and Campaign Manager 360 as generally available. |
| Documentation | The DPA Academy provides tutorials for feed import, synchronization, field mappings, custom labels, SKU suppression and design workflows. | The public Help Center contains dated articles covering agents, integrations, supported ad types, data handling and model support. |
| Headquarters | New York, NY, United States | London, England, United Kingdom |
| Rating on G2 | Marpipe scores 4.9 out of 5 from 7 reviews. | 4.7 out of 5 from 16 reviews |
| Rating on GetApp | Marpipe scores 4.0 out of 5 from 1 verified review. | 4.0 out of 5 from 1 review |
| Rating on Trustpilot | Marpipe has a TrustScore of 4.1 out of 5 from 8 reviews. | 3.8 out of 5 from 7 reviews |
Marpipe plans
- Catalog Creative — FreeFree
- Feed Management FreeFree
- Feed Management — FreeFree
- Catalog Creative FreeFree
- Feed Management White Glove$0.05, paid once
- Feed Management — White Glove$0.05, paid once
Pencil plans
- Core$11 a month
- Basic — 50 generations annual$11 a month
- Basic — 50 generations$14 a month
- Basic — 100 generations annual$19 a month
- Basic — 100 generations$24 a month
- Basic — 250 generations annual$44 a month
Pick Marpipe if…
Marpipe is for brands and brand leaders working with product catalogs and advertising campaigns. Its feed tools may suit teams managing product data across commerce and ad platforms.
Pick Pencil if…
Pencil may suit solo entrepreneurs and marketing teams that need to create and adapt ad creative. Its plans also address larger enterprises, with Pro offering governance controls and dedicated customer success.