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Maptitude vs Sitewise Analytics

What both publish

FactMaptitudeSitewise Analytics
Company historyLinkedIn says Caliper Corporation was founded in 1983 and is headquartered in Newton, Massachusetts.Sitewise Analytics says it adopted that name after a management buy-out on March 15, 2012; its FAQ says the mapping technology originated in 1967 as Tetrad Computer Applications.
Founded19832012
HeadquartersNewton, Massachusetts, USAVancouver, British Columbia, Canada
IntegrationsThe desktop product supports two-way data sync with Excel, Access, SQL Server, Oracle, PostgreSQL, and ODBC, and supports more than 70 geospatial formats.Sitewise says it can integrate with lease administration, project management, CRM, financial and other enterprise systems.
PurposeMaptitude maps and analyzes location data for sales territories, routes, site selection, and business planning.Sitewise builds and supports technology and predictive models for site selection and market planning at multi-unit brands.
SupportPricing information states complimentary phone and email support is provided for 60 days after purchase, with possible extensions at Caliper's discretion.Sitewise provides onboarding with a Client Services Manager and works with clients to upload data and customize Smart Reports.

Maptitude plans

  • Maptitude Desktop No Subscription$1,095, paid once
  • Maptitude Desktop Subscription$795 a year
  • Maptitude Online$795 a year
  • Desktop Subscription$795 a year
  • Maptitude Remote Desktop Subscription$1,095 a year
  • Enterprise Subscription$1,095 a year

Sitewise Analytics plans

  • Market GridFree

Pick Maptitude if…

It suits business users mapping territories, routes, facilities, and other location-based plans. Caliper lists applications across healthcare, banking, transportation, retail, and other industries.

Pick Sitewise Analytics if…

Sitewise Analytics suits multi-unit restaurant, retail, and location-based service brands planning sites and markets. Its tools are described for users ranging from analysts to C-suite executives.

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