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Mailpro vs Substack

Mailpro

7.7#14 in email marketing softwareFrom $15 a month
AndroidiOSWebAPI
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Substack logo

Substack

9.0#1 in membership site platforms$50 one-time
Free planAndroidiOSWebAPI
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What both publish

FactMailproSubstack
Audience segmentationYesYes
Company legal nameThe service's privacy materials identify MAXONY Suisse SA as the responsible processing entity.Crunchbase lists the legal name as Substack Inc.
Company sizeLinkedIn lists Mailpro as privately held with 11–50 employees.LinkedIn lists 51–200 employees, while Crunchbase lists headcount in the 101–250 range.
Email automationYesYes
Free planYesYes
IntegrationsOfficial integrations include WordPress, Shopify, PrestaShop, Magento, Zapier, Make and n8n, alongside CRM and form connectors.Official integrations include RSS, podcast distribution to Apple and Spotify, Google Analytics 4, Google Tag Manager, X and Facebook pixels, Google site verification, YouTube and LinkedIn account connections.
Rating on Capterra3.0 out of 5 from 6 reviews0 out of 5 from 0 reviews

Mailpro plans

  • TRIALFree
  • FLEX$15, paid once
  • PRO$15 a month

Substack plans

  • Free publishingFree
  • Free to startFree
  • Custom domain$50, paid once
  • Paid subscriptions—

Pick Mailpro if…

Mailpro suits web users planning email campaigns who need automation, segmentation, and A/B testing. It is also relevant to users working within a 1,000-email monthly limit.

Pick Substack if…

Substack suits writers, journalists, podcasters, video creators, experts, educators, and media companies building a direct subscriber audience. It is useful for creators who want multiple media formats, audience discovery, segmentation, email automation, and paid subscription options.

Charts they share