MailPoet
6.2#142 in email marketing softwareFree planFree planSelf-hosted
VisitMailPoet vs Substack
What both publish
| Fact | MailPoet | Substack |
|---|---|---|
| Audience segmentation | Yes | Yes |
| Email automation | Yes | Yes |
| Free plan | Yes | Yes |
| Integrations | MailPoet lists Google Analytics integration as a paid feature and supports WooCommerce email and customer-list features. | Official integrations include RSS, podcast distribution to Apple and Spotify, Google Analytics 4, Google Tag Manager, X and Facebook pixels, Google site verification, YouTube and LinkedIn account connections. |
| Privacy | MailPoet provides GDPR guidance covering consent collection, personal data export, and erasure through WordPress tools. | Substack's privacy policy says it endeavors to protect personal information but cannot guarantee complete security. |
MailPoet plans
- StarterFree
- Agency—
- Business—
- Creator—
Substack plans
- Free publishingFree
- Free to startFree
- Custom domain$50, paid once
- Paid subscriptions—
Pick MailPoet if…
You want what its maker publishes above — check its page for the details.
Pick Substack if…
Substack suits writers, journalists, podcasters, video creators, experts, educators, and media companies building a direct subscriber audience. It is useful for creators who want multiple media formats, audience discovery, segmentation, email automation, and paid subscription options.