
MailerLite
8.3#11 in email marketing toolsFrom $12 a monthFree planiOS
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| Fact | MailerLite | Zoho Campaigns |
|---|---|---|
| A/B testing | Yes | Yes |
| Audience segmentation | Yes | Yes |
| Email automation | Users can send perfectly timed and targeted emails automatically. | Yes |
| Founded | 2010 | 1996 |
| Free plan | Yes | Yes |
| Native integrations | 100 | 40 |
MailerLite suits creators and businesses looking to run email campaigns, segment audiences, or build landing pages. Its free plan may fit smaller lists, while its paid plans include higher limits and added capabilities.
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.