Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
VisitMailchimp vs Twilio Email API
Twilio Email API
7.5#11 in transactional email servicesFrom $19.95 a monthFree planWebAPI
VisitWhat both publish
| Fact | Mailchimp | Twilio Email API |
|---|---|---|
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | The pricing page lists real-time analytics, advanced statistics, searchable email activity, and an event webhook. |
| Founded | 2001 | 2008 |
| Free plan | Yes | No |
| Headquarters | Atlanta, USA | San Francisco, California, United States |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Official client libraries are available for C#, Go, Java, Node.js, PHP, Python, and Ruby. |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | SendGrid supports API key authentication and recommends controls including key rotation, IP access management, two-factor authentication, and SSO. |
Mailchimp plans
- FreeFree
- Essentials$13 a month
- Standard$20 a month
- Premium$350 a month
Twilio Email API plans
- Pay as you goFree
- Free TrialFree
- Essentials$19.95 a month
- Pro$89.95 a month
- PremierPriced on request
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick Twilio Email API if…
You want what its maker publishes above — check its page for the details.