Mailchimp
8.2#1 in email marketing softwareFree planFree planAndroidiOSWebAPI
VisitMailchimp vs SocketLabs
SocketLabs
6.5#20 in transactional email softwareFrom $39.95 a monthWebAPISelf-hosted
VisitWhat both publish
| Fact | Mailchimp | SocketLabs |
|---|---|---|
| Analytics | Reporting includes campaign reports, send-time optimization, smart recommendations and engagement analytics. | Spotlight turns data from Mailgun, Bird, and SendGrid into email performance insights. |
| Company history | Mailchimp was founded in Atlanta in 2001 by Ben Chestnut and Dan Kurzius. | SocketLabs says it was founded in 2007. |
| Founded | 2001 | 2007 |
| Free plan | Yes | No |
| Headquarters | Atlanta, USA | Jersey City, New Jersey, United States |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Spotlight connects to SendGrid, Mailgun, and SparkPost (Bird); Amazon SES is listed as a planned provider. |
| Monthly send limit | 5000 | 40000 |
| Security | Mailchimp says its SOC 2 reports cover security, availability and processing integrity, and it maintains ISO 27001 certification and a VPAT. | SocketLabs says it undergoes an annual audit to maintain SOC 2 Type 2 certification and states that it is GDPR and CCPA compliant. |
Mailchimp plans
- FreeFree
- Essentials—
- EssentialsPriced on request
- StandardPriced on request
- Standard—
- PremiumPriced on request
SocketLabs plans
- Core$39.95 a month
- Pro 100k$89.95 a month
- Enterprise—
- EnterprisePriced on request
Pick Mailchimp if…
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
Pick SocketLabs if…
You want what its maker publishes above — check its page for the details.