
Mailchimp
8.3#1 in email marketing softwareFrom $13 a monthFree planAndroidiOSWebAPI
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| Fact | Mailchimp | Retarus Transactional Email |
|---|---|---|
| Founded | 2001 | 1992 |
| Headquarters | Atlanta, USA | Munich, Germany |
| Integrations | Mailchimp advertises more than 300 integrations, including Shopify, WooCommerce, Canva, Zapier, Salesforce, WordPress, Stripe and QuickBooks Online. | Retarus says Transactional Email integrates directly with SAP, Microsoft, Salesforce, and ServiceNow business applications. |
Mailchimp suits people who need email campaigns alongside automation, segmentation, landing pages, or A/B testing. Its free plan may fit smaller contact lists and modest monthly sending needs.
The service is aimed at software vendors, platform businesses, large enterprises and highly regulated industries that send transactional email from business applications. It may suit teams that need REST or SMTP integration and administrative monitoring.