MailBluster
7.1#34 in email marketing softwareFrom $5 a monthFree planWebAPI
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| Fact | MailBluster | Zoho Campaigns |
|---|---|---|
| A/B testing | Campaigns can have two variations compared for opens, clicks, or conversion. | Yes |
| Audience segmentation | Yes | Yes |
| Automation | The pricing page lists automation with Pro and unlimited automation workflows with Executive. | Professional includes drag-and-drop workflows, abandonment-cart and purchase-follow-up automations, frequency capping and webhooks. |
| Email automation | Yes | Yes |
| Founded | 2015 | 1996 |
| Free plan | Yes | Yes |
| Integrations | The site lists WordPress, WooCommerce, Salesforce, Zapier, Zoho, Make, Pabbly Connect, Integrately, and Monkedo integrations. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
You want what its maker publishes above — check its page for the details.
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.