Lumen Research vs Pencil
| Lumen Research | Pencil | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | Yes |
| Paid from | — | $11/mo |
| Open source | No | No |
| Platforms | Web | Web |
| Creative inputs | display ads, video ads, social ads, streaming ads, audio ads, TV/VOD ads, out-of-home ads, print ads, point-of-sale materials, packaging | — |
| Experiment types | multivariate | — |
| Ad platforms | social networks, programmatic, streaming, TV/VOD, audio, out-of-home, print | — |
| AI variant generation | No | — |
| Creative reporting | advanced | — |
| Free plan | — | No |
| Paid from | — | 11 /mo |
Both are listed in Best Ad Creative Testing Tools. On Everything Xiaomi, Pencil scores higher on our published basis.