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Lucidly vs Oracle Responsys

Lucidly

5.8#29 in customer lifetime value softwareFrom $30,000 a year
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What both publish

FactLucidlyOracle Responsys
IntegrationsThe product page lists Salesforce, HubSpot, Mixpanel, Amplitude, Segment, Pendo, Snowflake, Redshift, BigQuery, Databricks, Stripe, Recurly, Slack, Zendesk, Intercom, Freshdesk, Fivetran, Airbyte, Jira, and Asana.Responsys apps connect programs and campaign messages to external systems; apps are available from Oracle and other developers through Oracle Cloud Marketplace.
Intended usersLucidly is built for B2B SaaS customer success leaders, including VPs and Heads of Customer Success managing 100 to 1,000 accounts.Oracle describes Responsys as campaign management for B2C marketing teams.
SecurityThe security policy says data is encrypted with TLS 1.3 in transit and AES-256 at rest, and the application-level SOC 2 audit is in progress.Security features include access controls, data redaction, encryption at rest, HTTPS REST APIs, and secure file transfer options.

Lucidly plans

  • 60-Day Revenue Intelligence Pilot$5,000, paid once
  • Growth Platform$30,000 a year
  • EnterprisePriced on request

Oracle Responsys plans

  • Marketing Automation Responsys Enterprise Cloud Service$2 a year

Pick Lucidly if…

You want what its maker publishes above — check its page for the details.

Pick Oracle Responsys if…

It is designed for B2C marketing teams managing personalized campaigns across several channels. Teams needing audience tools, integrations, APIs, and browser-based SaaS access may find it suitable.

Charts they share