LoyaltyLion
8.1#1 in loyalty program softwareFrom $199 a monthFree planAndroidiOSWebAPI
VisitLoyaltyLion vs Yotpo Loyalty
Yotpo Loyalty
7.5#2 in customer loyalty softwareFrom $199 a monthFree planWebAPI
VisitWhat both publish
| Fact | LoyaltyLion | Yotpo Loyalty |
|---|---|---|
| Analytics | Native analytics provide retention, ROI, referral and lifetime-value metrics for program optimization. | ROI, reward-performance, referral-performance and general reporting dashboards are included in the plan comparison. |
| Founded | 2012 | 2011 |
| Headquarters | London, United Kingdom | Israel |
| Integrations | LoyaltyLion says it connects with more than 100 partner technologies, including Shopify POS, Klaviyo, HubSpot, Zendesk, Omnisend, Recharge, Attentive and Judge.me. | Yotpo says its loyalty data connects to more than 60 partner applications, including Klaviyo, Attentive and Gorgias. |
| Rating on G2 | 4.6 out of 5 from 625 reviews | 4.3 out of 5 from 265 reviews |
| Rating on Shopify App Store | 4.6 out of 5 from 536 reviews | 4.7 out of 5 from 970 reviews |
| Rating on Trustpilot | 4.4 out of 5 from 58 reviews | 1.5 out of 5 from 233 reviews |
| Rating on TrustRadius | 2 out of 10 from 3 reviews and ratings | 7 out of 10 from 89 reviews and ratings |
| Referral programs | The platform supports referral programs intended to turn existing customers into an acquisition channel. | The product supports referral links that can reward both the referrer and the new customer. |
| Rewards | Customers can earn points for activities such as purchases, referrals, reviews, account creation, birthdays, and social follows. | Merchants can offer cash or percentage discounts, free products, donations, custom experiences, and exclusive access. |
| Security | LoyaltyLion states that it has a SOC 2 Type I attestation covering controls related to security, processing integrity, availability, confidentiality, and privacy. | Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications. |
LoyaltyLion plans
- FreeFree
- Classic$199 a month
- AdvancedPriced on request
- PlusPriced on request
Yotpo Loyalty plans
- FreeFree
- Pro$199 a month
- EnterprisePriced on request
- PremiumPriced on request
Pick LoyaltyLion if…
LoyaltyLion suits Shopify merchants looking to reward customer actions with points, perks, or VIP tiers. Its API and integrations may suit brands that want to customize loyalty experiences or connect them with other platforms.
Pick Yotpo Loyalty if…
It suits ecommerce brands building points, referrals, rewards or tiered loyalty programs. The listed platform support spans smaller direct-to-consumer businesses through large retailers, though feature availability varies by platform.