Litmus
7.2#27 in email marketing softwareFrom $79 a monthWebAPIExtension
VisitLitmus vs Zoho Campaigns
Zoho Campaigns
9.0#2 in email marketing toolsFrom $4 a monthFree planAndroidiOSWebAPI
VisitWhat both publish
| Fact | Litmus | Zoho Campaigns |
|---|---|---|
| Analytics | Email Analytics reports engagement details including opens, read time, deletion, glances, skims, and geolocation. | Campaign reporting includes basic reporting on the free tier and advanced analytics on paid tiers. |
| Company legal name | Crunchbase lists the legal name as Litmus Software, Inc. | Crunchbase lists the legal name as Zoho Corporation Pvt. Ltd. |
| Documentation | The help center documents previews, client differences, integrations, browser support, accessibility, spam testing, security, and troubleshooting. | Zoho provides separate user guides, API guides, FAQs and getting-started material for the Email API. |
| Founded | 2005 | 1996 |
| Free plan | No | Yes |
| Integrations | Integrations cover ESPs, code editors, Slack, Trello, Dropbox, Google Drive, OneDrive, Salesforce Marketing Cloud, Marketo, and other martech tools. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Personalization | Litmus provides personalization templates such as countdown timers, live polls, custom images, and other dynamic modules. | Campaigns support merge tags and dynamic content for personalized messages. |
| Rating on GetApp | 4.6 out of 5 from 53 reviews | 4.3 out of 5 from 317 reviews. |
Litmus plans
- Litmus Basic$99 a month
- Litmus Plus$199 a month
- Litmus Core$500 a month
- Litmus Basic yearly$79 a month
- Litmus Basic monthly$99 a month
- Litmus Core yearly$417 a month
Zoho Campaigns plans
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
Pick Litmus if…
Litmus suits marketers and email teams that need to build, quality-check, monitor, or analyze campaigns across many clients and devices. Teams should check plan requirements for integrations and API access before choosing it.
Pick Zoho Campaigns if…
Zoho Campaigns suits small businesses and teams building email, SMS, or WhatsApp campaigns with segmentation, automation, and testing. It also fits ecommerce users needing promotional, follow-up, feedback, or abandoned-cart messages.