Litmus
7.2#27 in email marketing softwareFrom $79 a monthWebAPIExtension
VisitLitmus vs TrueSend
What both publish
| Fact | Litmus | TrueSend |
|---|---|---|
| Analytics | Email Analytics reports engagement details including opens, read time, deletion, glances, skims, and geolocation. | Reporting includes opens, clicks, conversions, revenue attribution, click heatmaps, and subscriber growth. |
| API | Litmus offers REST-based APIs for Email Previews and Email Analytics, with access evaluated case by case. | The Email API supports transactional and bulk sending, dynamic templates, real-time webhooks, analytics tracking, attachments, and SDKs. |
| Compliance | The Trust Center states that the Litmus SaaS product is included in Validity’s ISO certification and reports that Litmus’s annual SOC 2 Type II audit completed with no exceptions. | The features page lists GDPR, CAN-SPAM, CASL, and CCPA compliance tools, including consent, unsubscribe, and data deletion processes. |
| Headquarters | Boston, Massachusetts, United States | Pune, Maharashtra, India |
| Integrations | Integrations cover ESPs, code editors, Slack, Trello, Dropbox, Google Drive, OneDrive, Salesforce Marketing Cloud, Marketo, and other martech tools. | The integrations directory lists Shopify, WooCommerce, Magento, Salesforce, HubSpot, Pipedrive, Google Analytics, Segment, Zapier, WordPress, Stripe, and Slack, among others. |
| Intended users | Litmus says it serves marketers and email teams seeking to build, test, analyze, and improve email campaigns. | TrueSend says it serves startups, big agencies, and high-volume email senders. |
| Product | Litmus describes itself as an AI-native platform for the email workflow, including building, testing, monitoring, and campaign insights. | TrueSend describes itself as an email marketing platform for campaigns, automation, analytics, and deliverability. |
| Security | The Validity Trust Center lists Litmus security materials including its Security White Paper and SOC 2 Type 2 report. | The features page says TrueSend is SOC 2 Type II certified, encrypts data at rest with AES-256 and in transit with TLS 1.3, and supports SAML 2.0 SSO and 2FA. |
Litmus plans
- Litmus Basic$99 a month
- Litmus Plus$199 a month
- Litmus Core$500 a month
- Litmus Basic yearly$79 a month
- Litmus Basic monthly$99 a month
- Litmus Core yearly$417 a month
TrueSend plans
- Custom PlanPriced on request
- Free Plan—
- Standard Plan—
Pick Litmus if…
Litmus suits marketers and email teams that need to build, quality-check, monitor, or analyze campaigns across many clients and devices. Teams should check plan requirements for integrations and API access before choosing it.
Pick TrueSend if…
TrueSend is aimed at startups, agencies, and high-volume email senders needing campaign tools, automation, or API-based sending. It may suit teams focused on deliverability monitoring and email performance reporting.