Litmus
7.2#27 in email marketing softwareFrom $79 a monthWebAPIExtension
VisitLitmus vs Substack
What both publish
| Fact | Litmus | Substack |
|---|---|---|
| Company legal name | Crunchbase lists the legal name as Litmus Software, Inc. | Crunchbase lists the legal name as Substack Inc. |
| Free plan | No | Yes |
| Integrations | Integrations cover ESPs, code editors, Slack, Trello, Dropbox, Google Drive, OneDrive, Salesforce Marketing Cloud, Marketo, and other martech tools. | Official integrations include RSS, podcast distribution to Apple and Spotify, Google Analytics 4, Google Tag Manager, X and Facebook pixels, Google site verification, YouTube and LinkedIn account connections. |
Litmus plans
- Litmus Basic$99 a month
- Litmus Plus$199 a month
- Litmus Core$500 a month
- Litmus Basic yearly$79 a month
- Litmus Basic monthly$99 a month
- Litmus Core yearly$417 a month
Substack plans
- Free publishingFree
- Free to startFree
- Custom domain$50, paid once
- Paid subscriptions—
Pick Litmus if…
Litmus suits marketers and email teams that need to build, quality-check, monitor, or analyze campaigns across many clients and devices. Teams should check plan requirements for integrations and API access before choosing it.
Pick Substack if…
Substack suits writers, journalists, podcasters, video creators, experts, educators, and media companies building a direct subscriber audience. It is useful for creators who want multiple media formats, audience discovery, segmentation, email automation, and paid subscription options.