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5.3#26 in rcs business messaging softwareWebAPI
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It suits businesses that want to send interactive customer messages, including retailers, travel providers, financial services and public-sector organizations. Teams should account for varying RCS availability and the opt-in requirement.
nativeMsg may suit businesses and agencies creating interactive messaging campaigns, including the listed media, consumer goods, sports, wellness, restaurant, SaaS and AI use cases. Its API and analytics may also fit teams connecting messaging to other systems.