Overview

Link in Bio is a social-profile landing page for creators, influencers, brands, and entrepreneurs who want to bring links, media, shops, and sign-ups together. Its unlimited links, Instagram connection, and audience-capture options make it a strong fit for profiles that need to do more than send visitors elsewhere; the best plan depends on which analytics and branding controls you need.

Key features

Unlimited external and social links, automatic previews, social icons, and media embeds give visitors a compact route to a creator’s other destinations. You can also add videos, music, and shops, while YouTube embeds are included on the Free plan. That makes the service useful for a varied profile, though paid plans are needed for some reporting and presentation controls.

A one-tap Instagram connection imports profile details and media posts, and can show follower statistics in an Instagram-style grid. This is especially relevant for users whose Instagram presence is central to their profile; the service also tracks clicks, views, and engagement, with analytics features varying by plan.

Visitors can sign up by email, Google, Apple, Facebook, or SMS. Subscribers can be exported and imported into other apps and web services, which gives audience lists a path beyond the profile itself. One account can manage multiple customized profiles with unlimited links, a practical advantage for users maintaining more than one presence.

The AI plan adds bio generation, link-title and image generation, and an .ai domain. These tools are a distinct paid tier rather than a reason every user should upgrade: they matter most to people who want help creating profile copy and link visuals.

Pricing

The Free plan costs 0.00 USD per free, billed monthly. It includes unlimited links, previews, social icons, YouTube embeds, and lifetime analytics. It is a useful starting point for a basic profile, but lacks the individual-link and social-icon analytics added at the next tier.

Starter costs 5.00 USD per month, billed monthly, and adds those analytics plus an ad-free experience. Its 48-hour support response is a modest step up from Free’s 72 hours. Choose it if link-level reporting and removing ads matter more than advanced list or branding controls.

Verified costs 7.00 USD per month, billed monthly. It adds mailing-list analytics, an instant verification badge, proactive account protection, and a dedicated support representative. It suits users who want more audience reporting and account support, though the badge and protection are the main reasons to pay beyond Starter.

Pro costs 9.00 USD per month, billed monthly. It adds the option to hide the Link in Bio logo, a hero image, admins, and email and phone list downloads. This is the clearest fit for users managing a branded profile with collaborators or who need to take captured contact lists elsewhere.

Link in Bio AI costs 29.00 USD per month, billed monthly. It includes Pro’s features plus AI bio, title, and image generation, an .ai domain, and 8-hour priority support. It is a sizable jump over Pro, so the AI tools and faster response should be central to the buying decision. A 7-day trial is offered. Subscription fees are non-refundable; after cancellation, service continues through the current billing period before downgrading to Free.

Platforms

Link in Bio is available on the web and through apps or installable experiences for iOS, iPadOS, macOS, visionOS, Android, and Windows. That broad device coverage suits users who want to manage a profile across mobile and desktop.

Who it's for

Creators and small teams who want links, embeds, sign-ups, and analytics in one social-profile destination will find the strongest case for Link in Bio. Free is enough for a straightforward link page; Starter is a sensible step when link-level analytics or an ad-free page matters. Users who need custom domains should look elsewhere, and anyone considering a paid tier should weigh its added controls against the non-refundable fees.

Pros and cons

Pros: Unlimited links and multiple profiles make it workable for users with several destinations or identities.
Pros: Email and SMS sign-ups, subscriber transfer, and plan-specific analytics support audience building as well as link sharing.
Pros: Plans progress from free link essentials to list downloads, admin access, and AI generation, so users can pay for specific capabilities.
Cons: Analytics vary by plan, so Free’s lifetime analytics does not provide the individual-link and social-icon reporting included with Starter.
Cons: The AI tier costs 29.00 USD per month, billed monthly, far above Pro; it makes sense chiefly when its generation tools and .ai domain are wanted.
Cons: There is no custom domain, and subscription fees are non-refundable.

Alternatives

Social Media Bio Link Tools is a useful starting point for comparing the category. Consider Beacons if its Creator plan’s 500 monthly email sends, one-page website, and unlimited links suit your needs; it has a free plan and no free trial. Linktree is worth comparing if you want its free plan’s basic links, product and course sales, and brand offers. Choose Hopp by Wix if its free Standard link-in-bio plan is the better fit. Milkshake may suit users who value 30 days of Insights analytics, unlimited links and Cards, and Stripe sales of digital files on its free plan. Bio Sites offers a free plan with unlimited links and up to 10 sites per account, alongside an 8% commission on digital product and appointment sales. Instabio is another free option, with one site, unlimited links, 50 monthly email sends, and a 10% transaction fee. OrbitPage may suit users looking for a web or self-hosted option with a free one-page plan and basic clicks and SEO. Pillar is another option to compare.

Verdict

Link in Bio is a good choice for creators and businesses that want an adaptable profile page with audience sign-ups, Instagram integration, and a clear path from free links to more capable analytics and branding. Its best reason to choose it is the combination of unlimited links, multiple profiles, and subscriber capture. Look elsewhere if a custom domain is essential, or stay on Free unless the paid plan’s specific analytics, branding, collaboration, or AI features justify a non-refundable subscription.

	Link in Bio	Shorby
Free plan	Yes	No
Free trial	Yes	Yes
Paid from	$5/mo	$9/mo
Open source	No	No
Platforms	Android, iOS, macOS, Web, Windows	Web
Free plan	Yes	—
Paid from	5 /mo	—
Custom domain	No	—
Analytics level	advanced	basic
Email capture	Yes	—
Media embeds	Yes	Yes

Link in Bio vs Shorby

Link in Bio

Shorby