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Lightfolio vs Zarla

Lightfolio

7.8#3 in photography website buildersFrom $7 a month
Free planWebAPILinuxmacOS
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Zarla

8.4#8 in ai website buildersFrom $10.99 a month
Free planAndroidiOSWebAPI
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What both publish

FactLightfolioZarla
AudienceLightfolio says it serves independent photographers and small studios across more than 140 countries.Zarla describes itself as an AI website builder for small businesses and says nearly 2,000 small businesses run on it as of its September 2026 relaunch.
FoundedThe reviewed official company page does not state a founding year.2019
HeadquartersLightfolio lists its base as St. Petersburg, Florida, USA.United States
SupportLightfolio offers email and knowledge-base support, with priority support listed for some paid plans.Zarla provides Help Center and email support, says replies usually arrive within 24 hours, and states that it does not provide phone or live-chat support.

Lightfolio plans

  • FreeFree
  • Client Galleries — FreeFree
  • Websites — FreeFree
  • Studio Manager — FreeFree
  • Client Galleries — Lite$7 a month
  • Websites — Pro$10 a month

Zarla plans

  • FreeFree
  • Premium Website Builder$10.99 a month
  • Business Website Builder$16.99 a month

Pick Lightfolio if…

Lightfolio suits independent photographers and small studios that want clients to select, discuss, and purchase images through online galleries. The free plan may fit photographers who can work within its storage, gallery, and commission limits.

Pick Zarla if…

Zarla is aimed at small businesses that want to build and publish a website alongside tools for leads, bookings, payments, and marketing. Its free preview option suits users who want to assemble a site before paying to make it live.

Charts they share